Hailey Bieber Teams Up with Gap for Nostalgic Denim Collection

Get ready for a blast from the past as supermodel and entrepreneur, Hailey Bieber, brings her favorite vintage looks to the masses through a stylish partnership with Gap. Known for her penchant for oversized denim, the soon-to-be-released collection pays homage to Bieber’s birth year and her affection for all things ‘90s.

Gap is set to drop "The Hailey Jean" on July 16, lunchtime Eastern Time, with this denim capsule developed in close collaboration with Bieber herself. Sporting a price tag of $89, the line-up includes the Extra Baggy Jean and the Low Rise Loose Jean, offered in three different washes.

For those who are eager to get their hands on a pair (or perhaps the entire set), gear up to do your shopping online or at select Gap stores located in the United States, Canada, the United Kingdom, France, Japan, and other global markets.

Ever wondered what it would feel like to walk a mile in Hailey Bieber's jeans? In an official statement, Bieber shared her excitement over the collaboration, saying, "Gap has been a part of my wardrobe since I was a kid, so this came together very organically". She reminisced about her love for the fashion of the ‘90s, stating, "1996 was the year I was born and I get a lot of style inspiration from the ’90s. There was something so effortless about that era and the way people wore denim."

Bieber's personal touch is all over the collection. Some of the bespoke details include her signature printed inside the pocket lining as well as “1996” branding inscribed into the jeans’ hardware and back patches. The number is a shorthand nod to Bieber's birth year and also the year when Gap’s advertising and denim styles were particularly iconic.

Keeping the retro vibe alive, the campaign, featuring Bieber modeling the two denim fits paired with classic Gap tees, was shot by famous lensman Mario Sorrenti and tailored by fashion and image consultant Alastair McKimm. The scenes are set against a minimalist studio backdrop, evoking Gap’s characteristic ‘90s advertising.

To top off the throwback, an accompanying promotional film directed by Charlie Di Placido showcases Bieber in a recreated '90s bedroom while The Cranberries' 1993 hit “Linger” plays in the background. The production credit goes to Bolded, OBB’s branded content studio, and Bieber’s long-time associate.

Expressing admiration for Bieber's denim prowess, Gap’s senior vice president and global head of design, Jane Pattinson, said, “Hailey understands denim in a very instinctive way - from proportion and fit to how it actually moves and wears on the body.”

Start marking your calendars because "The Hailey Jean" will hit Gap.com and selected Gap outlets beginning July 16.